Big Sean Named Creative Director of Global Experience for Detroit Pistons

Detroit native and multi-platinum artist Big Sean has stepped into a newly expanded position with his hometown NBA franchise, the Detroit Pistons, as the team’s Creative Director of Global Experience. The announcement marks a significant evolution in his ongoing relationship with the organization and places him at the center of efforts to blend basketball, culture, music, fashion, and community engagement on a global level.

In his new role, Big Sean will help shape how the Pistons connect with fans both locally and internationally while strengthening the cultural identity of Detroit Basketball. His responsibilities include contributing to product and design direction, developing fan experiences, and supporting initiatives that highlight creativity and community impact. Team leadership has emphasized that his authenticity, creative vision, and global influence make him a natural fit for the position.

A key component of the expanded partnership is the launch of Creatives Across Continents, a global creative initiative co-led by Big Sean. The program will invite designers, artists, and cultural innovators from around the world to create original work inspired by Detroit Basketball. Participants will receive creative prompts and guidance from Big Sean, with selected works forming a retail collection scheduled to debut in 2026. The initiative is designed to spotlight emerging talent while showcasing Detroit’s creative legacy on an international stage.

Big Sean has expressed that the role holds deep personal meaning. Raised in Detroit, he has consistently incorporated the city’s culture into his music and brand. He views this opportunity as a way to give back to his hometown while opening doors for creators who may not otherwise have access to major platforms. He has emphasized that Detroit’s creative energy deserves global recognition.

Pistons executives described Big Sean as a cultural visionary whose impact extends beyond music into fashion, art, and lifestyle. They believe his involvement strengthens the franchise’s connection to Detroit while helping introduce the team and the city’s culture to new audiences around the world.

The expanded role builds on Big Sean’s previous collaborations with the Pistons, which have included merchandise design, themed game nights, and community-focused activations. Additional projects and fan experiences are expected to roll out in the coming months as the partnership continues to grow.